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Crest, Febreze and Olay lead the way.
April 30, 2013
By: TOM BRANNA
Editor
Procter & Gamble continued its long history of l innovation launching three of the most successful new products of 2012. Crest Complete Multi Benefit (#5), Febreze Car Vent Clips (#8) and Olay Body Collections (#9) placed in the Top 10 of IRI’s New Product Pacesetter list for the non-food product category. P&G also earned three additional spots in the Top 20 with Downy Unstopables (#11), Pamper’s Sensitive Wipes (#12) and Clairol’s Nice N Easy Color Blend Foam (#14). IRI also ackno...
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